Brandywine Graphic Associates: Blog

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Mass Emailing versus Direct Mail

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Getting your message to large groups of people is always important to a business. Whether you’re contacting a list of current clients or expanding to new markets, you need a simple and cost effective solution to contacting them. Two of the most popular methods to do this are mass emails and direct mail.

For those not familiar with these terms, mass emailing is sending one email (usually an HTML based email with images, links and text) to a large list of people. Direct mail is mailing a letter, postcard or other marketing piece to a large list of addresses. To get these lists of either emails or mailing addresses, you can either gather them from customers and people you know or – for a small fee – purchase lists from a reputable company. When purchasing lists, you can get Geo-targeted lists that collect addresses for a certain target area by radius from a particular zip code. You can also target gender, age, income and other variables to truly target your mailing.

There are pros and cons to each type of mailing. Obviously, which you choose will be determined by the needs of your company including the type of audience you intend to reach, the budget of the project and the message you wish to get across.

Mass emailing is the “cheap” method, as most things digital are often more cost effective by cutting out printing costs. You also avoid postal regulations and the rising costs of postage. The amount of information you can present is also expanded by the email format as opposed to the restrictions of a mailing piece such as a postcard or letter. You have the ability to embed links and images to drive traffic to your site, allow immediate contact with an email link, and reach people anytime and anywhere. Many mass mailing companies and services also offer tracking which presents what people are doing with the email like how many people opened it, if they clicked on links, etc.

On the other hand, mass emailing can be hit or miss. If you purchase a list, you may get a lot of unsubscribes from people not interested in your company. However, the more emails you send, you whittle your list down to people who are sincerely interested in your company. With emailing, you also need to contact people more often to make an impression. With print media, you often get a client’s interest in three to seven attempts. With email, it is more like twenty. The more often you hit a client with an email and the more attempts, the more likely it will be successful at soliciting business.

Direct mail has a different effect and different approach. Many people are saying that printed materials are going to be obsolete with the digital technologies and advances being made, however, viewing something on the internet doesn’t have the physical connect of receiving mail, holding a postcard or opening a letter. While it is subconscious to most people, the feel of the paper in their hand, the act of holding it and turning it over, the ability to hang it on the fridge or tuck it in their bag is meaningful. It is also a stronger message showing the stability to the business. Having that piece of paper makes your company more concrete.

Printing, however, is much more expensive. First, you must pay to produce all of the printed pieces, whether you get them professionally printed or print the piece yourself and pay for ink and time, there are high costs involved. Then you must pay to ship them, as well.

Both methods are viable and successful tactics for creating interest in your company. If you have questions about either, need a company to design and send a campaign out, or are looking for other marketing needs, email bga.lancaster@gmail.com or visit www.BrandywineGraphicAssoc.com!

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Written by bgasnet

May 4, 2010 at 2:22 pm

Posted in Uncategorized

The Website Basics: Part Two

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Sitting down and trying to think of a look for your website may end up seeming like a daunting task, but if you take the right steps along the way, you will end up with the exact site you want. The look of your site represents your company, what you do and how you do it. When a customer opens a website, they make a decision within second of whether they like the site or not. Sadly for business owners, that decision often results in the customer leaving the site. Whether it is hard to look at, hard to navigate, hard to understand or a combination of these, an appealing website can capture a users attention and gain exposure for your site.

Not sure how to pick colors, styles, and layouts? Instead of saying “I’m bad at that, so I really don’t care,” try following this simple process. Go online and look at the website of your top five competitors. Go through the site, making notes of what you like and don’t like. What do they feature on their site? A list of services? Contact information? Testimonials? Do you like these features? Would they work for your website?

Now, think of some websites you like in general. Go through those sites and figure out why you like them. Easy to use? Pleasing to the eye? Write these sites down along with your competitors’ sites. You now have a list of “inspiration” sites. Having trouble thinking of what sites look great? Try this list of 100 Websites with Outstanding Artistic Design by Web Designer Depot or The Best Designs which features new sites every day. When you sit down with a designer, this list is vital. While you may have no idea about designing a site, showing them what you like and don’t like will help them develop a site with you that is perfect for your company.

You may also want to consider getting additional input from friends, family and coworkers while still in the development stage of the site. Show them your list and ask for their opinions. Ask what they like in a website. The internet builds its foundation on its users, and you must remember that you need to keep their attention. Learning what other people look for will help you target customers and keep them.

In terms of colors and styles for your site, this will be based off of your company logo. Don’t have a logo? Your company really should have one. If you are working with a designer for your site, ask if they would be willing to help create a logo as well. A logo says a lot about your company and what you are about. This is a basic marketing tool you carry through to all your marketing pieces to create familiarity of your business.

If you need web design services, Brandywine Graphic Associates has package and custom options available, as well as logo and print services, to help your business! Just email bga.lancaster@gmail.com and we can work with you to better your company.

Written by bgasnet

April 26, 2010 at 12:59 pm

Posted in Promo

The Website Basics: Part One

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In the current digital climate, websites are rising in popularity. A constant advertisement that is open 24 hours a day which is accessible around the world, websites allow you to reach a broader audience for a lower price. Even a small, simple website will allow you to get your business more exposure, providing a list of services and contact information to help potential clients learn more about your company before picking up the phone or meeting with you.

When developing your website, you must look at key points in order to create a successful marketing tool. While some of these questions may seem pointless, taking the time to really substantiate your business, what you do, and who you are will make the creation of your site easier and faster.

1. What is your business name? Do you have a logo?

It may seem ridiculously silly to ask these questions, but step back for a second. Let’s use an example: Skippy’s Coffee Shop is right down the street from you. You stop there every morning for a cup of joe. You take a look at the paper cup your coffee comes in and read the shop’s name “Skippy’s Coffee Company, LLC” is the real name of the business, regardless of what everyone calls it. If you are a registered business, you must use that legal name for any marketing materials your release.

As for the logo, some companies just type out the name of the company every time they use it, trying to use the same font. But you should have a special logo, available in some digital format such as a PDF or Illustrator file. Using this file each and every time ensures that your company is always represented in the exact same way, creating familiarity and structure to your marketing. Obviously, this logo needs to be on your website.

2. Do you provide services or products? If so, what are they?

You need to know what you are selling to the public before you can sell it. By providing a precise list of services/products, your customers will already know what to expect from your company before they ever pick up a telephone or stop in your store/office. It makes the process of working with them go smoother and faster, creating a feeling of ease for the project. Happy customers then spread the word, creating free advertising by merely doing your job right.

3. What do you need your customers to know about your business?

There is an assumption that you can put anything and everything on a website. However, you do not want to overwhelm prospective customers. You want the most vital information available without overloading the consumer. You do not want them to take a glance at a solid page of text scrolling on forever before they just leave your site and look for someone else. You want to make sure they are well informed, providing the necessary information in an easy to use system. Easy to see links and buttons, organized pages, and well-written content will help a customer to use your site to its greatest potential.

4. What contact information should be provided, and how are you going to present it on the site?

There needs to be at least one form of contact on your site, whether it is an email address or phone number, so that any further questions or contact can be initiated easily. There is no limit on the amount of contact information, and the more you provide makes the user experience easier. You can have a “contact” page, all the information in the footer of the page, or add it to the banner graphic at the top. You can provide an email form that emails you with all the information you need. You can have sign up forms for your email list or newsletters. You need to decide how many ways you want your customers to be able to contact you and then make that information readily available on your website. If you do not want a particular method available (for example, your cell phone or personal extension), do not place it on the site. Just ensure there is some form of contact that is easy to find.

Websites may seem overwhelming or too expensive. Looking at Amazon, Twitter or Digg, it is easy to imagine thousands of dollars being poured into a 3 year project. However, if you take a moment ro readjust your focus to your company and your website, you should see what your business actually needs. You can get a 3 page website from Brandywine Graphic Associates for only $395, allowing you to present your services/products, contact information and background information (a perfect solution for a small or new business). If your website needs to be larger, pricing can vary.

If you wish to contact Brandywine Graphic Associates about creating a website for your business, please email bga.lancaster@gmail.com for more information.

Written by bgasnet

April 19, 2010 at 8:00 am

Posted in Uncategorized

The Marketing Basics for Every Business

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Are you a new business? You’ve got the service, the product, the strategy . . . now what? You know that you need to get your name out there, but how? Where do you even start?

Every business needs certain basics. A logo, business cards, letterhead, envelopes and a website are all key items to running your business. Not sure what these are exactly? Or unsure why you need them? Keep reading to find out.


Logos are easily identified images and text for your business. It is the visual mark of your business, used on all your paperwork, uniforms, and marketing materials. It creates a cohesive structure for consumers to recognize your business in the crazy mass of companies flooding the marketplace.

Business cards are vital to spreading your name. Small, portable and easily recognized as containing important information, business cards include your logo, name, contact information and sometimes other content such as services or business hours. Once you have a stack of business cards, you can hand them out to people you know, customers you may already have, place them in drawings at restaurants for exposure, give them to strangers, or post them on community boards.


Letterhead is proper stationery representing your company. It contains your logo and contact information, creating a professional and consistent framework for your correspondence with customers, possible clients, other businesses and employees. Matching envelopes make the presentation complete, giving all your paperwork a clean and professional appearance.

In the current digital climate, websites are rising in popularity. A constant advertisement that is open 24 hours a day which is accessible around the world, websites allow you to reach a broader audience for a lower price. Even a small, simple website will allow you to get your business more exposure, providing a list of services and contact information to help potential clients learn more about your company before picking up the phone or meeting with you.

It may seem daunting or extremely expensive for all these marketing pieces. Right now, Brandywine Graphic Associates is offering a special design package of all these items!


$595 Special Pricing on Corporate Identity Packages!

Written by bgasnet

April 12, 2010 at 2:51 pm

Posted in Promo

Tips for promoting your company

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Trying to make a connection with your customers? A tip to remember: people love free stuff. It’s a simple fact, and it’s a good thing to keep in mind. If you want to get your name out there and then want people to keep your business’s information at hand, give them something useful to take with them. Whether it’s a pen or a magnetic baseball schedule, add your logo and contact information to create a great impression on possible clients and existing customers. Every time they jot down a note, open the refrigerator or wear that T-shirt, they’ll remember your company.

If you need some ideas, try some of the following:

  • Pens & pencils
  • Magnetic Business Cards
  • Flashlights
  • T-shirts
  • Tote bags
  • Magnetic sports schedules
  • Notepads

Interested in getting some of these products, but unsure where to start? Give us a call at 484.769.2831 or visit www.BrandywineGraphicAssoc.com to find out more!

Written by bgasnet

April 5, 2010 at 5:08 pm

Posted in Promo

Make a splash!

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BGA is offering a new special on full color flyers! Be the first to grab this one hot off the presses!

Full Color Flyers

Written by bgasnet

February 1, 2010 at 1:27 am

Posted in News

The Future’s So Bright… I gotta wear shades!

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This morning was highly productive for the BGA team! Owner, Ron Carulli, and Graphic Designer, Melissa Lobach, had a great meeting with a client, followed by a discussion about the direction of new marketing techniques for the BGA team. Branching into social networking recently, the BGA team is working hard to help clients build their online presence via Twitter, Facebook, and similar sites. Topics of discussion lately in the office have been a great article on 12 Social Media Marketing Myths, how we can help our clients, and how tasty Biscotti Chocolati are (which is vital to productivity: happy bellies = happy workers).

Nobody knows what the future holds, but this team is optimistic! If you need anything, you can always call 610.942.7600 or email bga102@aol.com!

Written by bgasnet

January 21, 2010 at 7:22 pm

Posted in News