Brandywine Graphic Associates: Blog

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The Website Basics: Part One

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In the current digital climate, websites are rising in popularity. A constant advertisement that is open 24 hours a day which is accessible around the world, websites allow you to reach a broader audience for a lower price. Even a small, simple website will allow you to get your business more exposure, providing a list of services and contact information to help potential clients learn more about your company before picking up the phone or meeting with you.

When developing your website, you must look at key points in order to create a successful marketing tool. While some of these questions may seem pointless, taking the time to really substantiate your business, what you do, and who you are will make the creation of your site easier and faster.

1. What is your business name? Do you have a logo?

It may seem ridiculously silly to ask these questions, but step back for a second. Let’s use an example: Skippy’s Coffee Shop is right down the street from you. You stop there every morning for a cup of joe. You take a look at the paper cup your coffee comes in and read the shop’s name “Skippy’s Coffee Company, LLC” is the real name of the business, regardless of what everyone calls it. If you are a registered business, you must use that legal name for any marketing materials your release.

As for the logo, some companies just type out the name of the company every time they use it, trying to use the same font. But you should have a special logo, available in some digital format such as a PDF or Illustrator file. Using this file each and every time ensures that your company is always represented in the exact same way, creating familiarity and structure to your marketing. Obviously, this logo needs to be on your website.

2. Do you provide services or products? If so, what are they?

You need to know what you are selling to the public before you can sell it. By providing a precise list of services/products, your customers will already know what to expect from your company before they ever pick up a telephone or stop in your store/office. It makes the process of working with them go smoother and faster, creating a feeling of ease for the project. Happy customers then spread the word, creating free advertising by merely doing your job right.

3. What do you need your customers to know about your business?

There is an assumption that you can put anything and everything on a website. However, you do not want to overwhelm prospective customers. You want the most vital information available without overloading the consumer. You do not want them to take a glance at a solid page of text scrolling on forever before they just leave your site and look for someone else. You want to make sure they are well informed, providing the necessary information in an easy to use system. Easy to see links and buttons, organized pages, and well-written content will help a customer to use your site to its greatest potential.

4. What contact information should be provided, and how are you going to present it on the site?

There needs to be at least one form of contact on your site, whether it is an email address or phone number, so that any further questions or contact can be initiated easily. There is no limit on the amount of contact information, and the more you provide makes the user experience easier. You can have a “contact” page, all the information in the footer of the page, or add it to the banner graphic at the top. You can provide an email form that emails you with all the information you need. You can have sign up forms for your email list or newsletters. You need to decide how many ways you want your customers to be able to contact you and then make that information readily available on your website. If you do not want a particular method available (for example, your cell phone or personal extension), do not place it on the site. Just ensure there is some form of contact that is easy to find.

Websites may seem overwhelming or too expensive. Looking at Amazon, Twitter or Digg, it is easy to imagine thousands of dollars being poured into a 3 year project. However, if you take a moment ro readjust your focus to your company and your website, you should see what your business actually needs. You can get a 3 page website from Brandywine Graphic Associates for only $395, allowing you to present your services/products, contact information and background information (a perfect solution for a small or new business). If your website needs to be larger, pricing can vary.

If you wish to contact Brandywine Graphic Associates about creating a website for your business, please email bga.lancaster@gmail.com for more information.

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Written by bgasnet

April 19, 2010 at 8:00 am

Posted in Uncategorized

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