Brandywine Graphic Associates: Blog

Our goal is to make you look good!

The Website Basics: Part Two

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Sitting down and trying to think of a look for your website may end up seeming like a daunting task, but if you take the right steps along the way, you will end up with the exact site you want. The look of your site represents your company, what you do and how you do it. When a customer opens a website, they make a decision within second of whether they like the site or not. Sadly for business owners, that decision often results in the customer leaving the site. Whether it is hard to look at, hard to navigate, hard to understand or a combination of these, an appealing website can capture a users attention and gain exposure for your site.

Not sure how to pick colors, styles, and layouts? Instead of saying “I’m bad at that, so I really don’t care,” try following this simple process. Go online and look at the website of your top five competitors. Go through the site, making notes of what you like and don’t like. What do they feature on their site? A list of services? Contact information? Testimonials? Do you like these features? Would they work for your website?

Now, think of some websites you like in general. Go through those sites and figure out why you like them. Easy to use? Pleasing to the eye? Write these sites down along with your competitors’ sites. You now have a list of “inspiration” sites. Having trouble thinking of what sites look great? Try this list of 100 Websites with Outstanding Artistic Design by Web Designer Depot or The Best Designs which features new sites every day. When you sit down with a designer, this list is vital. While you may have no idea about designing a site, showing them what you like and don’t like will help them develop a site with you that is perfect for your company.

You may also want to consider getting additional input from friends, family and coworkers while still in the development stage of the site. Show them your list and ask for their opinions. Ask what they like in a website. The internet builds its foundation on its users, and you must remember that you need to keep their attention. Learning what other people look for will help you target customers and keep them.

In terms of colors and styles for your site, this will be based off of your company logo. Don’t have a logo? Your company really should have one. If you are working with a designer for your site, ask if they would be willing to help create a logo as well. A logo says a lot about your company and what you are about. This is a basic marketing tool you carry through to all your marketing pieces to create familiarity of your business.

If you need web design services, Brandywine Graphic Associates has package and custom options available, as well as logo and print services, to help your business! Just email bga.lancaster@gmail.com and we can work with you to better your company.

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Written by bgasnet

April 26, 2010 at 12:59 pm

Posted in Promo

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