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The Website Basics: Part Two

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Sitting down and trying to think of a look for your website may end up seeming like a daunting task, but if you take the right steps along the way, you will end up with the exact site you want. The look of your site represents your company, what you do and how you do it. When a customer opens a website, they make a decision within second of whether they like the site or not. Sadly for business owners, that decision often results in the customer leaving the site. Whether it is hard to look at, hard to navigate, hard to understand or a combination of these, an appealing website can capture a users attention and gain exposure for your site.

Not sure how to pick colors, styles, and layouts? Instead of saying “I’m bad at that, so I really don’t care,” try following this simple process. Go online and look at the website of your top five competitors. Go through the site, making notes of what you like and don’t like. What do they feature on their site? A list of services? Contact information? Testimonials? Do you like these features? Would they work for your website?

Now, think of some websites you like in general. Go through those sites and figure out why you like them. Easy to use? Pleasing to the eye? Write these sites down along with your competitors’ sites. You now have a list of “inspiration” sites. Having trouble thinking of what sites look great? Try this list of 100 Websites with Outstanding Artistic Design by Web Designer Depot or The Best Designs which features new sites every day. When you sit down with a designer, this list is vital. While you may have no idea about designing a site, showing them what you like and don’t like will help them develop a site with you that is perfect for your company.

You may also want to consider getting additional input from friends, family and coworkers while still in the development stage of the site. Show them your list and ask for their opinions. Ask what they like in a website. The internet builds its foundation on its users, and you must remember that you need to keep their attention. Learning what other people look for will help you target customers and keep them.

In terms of colors and styles for your site, this will be based off of your company logo. Don’t have a logo? Your company really should have one. If you are working with a designer for your site, ask if they would be willing to help create a logo as well. A logo says a lot about your company and what you are about. This is a basic marketing tool you carry through to all your marketing pieces to create familiarity of your business.

If you need web design services, Brandywine Graphic Associates has package and custom options available, as well as logo and print services, to help your business! Just email bga.lancaster@gmail.com and we can work with you to better your company.

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Written by bgasnet

April 26, 2010 at 12:59 pm

Posted in Promo

The Marketing Basics for Every Business

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Are you a new business? You’ve got the service, the product, the strategy . . . now what? You know that you need to get your name out there, but how? Where do you even start?

Every business needs certain basics. A logo, business cards, letterhead, envelopes and a website are all key items to running your business. Not sure what these are exactly? Or unsure why you need them? Keep reading to find out.


Logos are easily identified images and text for your business. It is the visual mark of your business, used on all your paperwork, uniforms, and marketing materials. It creates a cohesive structure for consumers to recognize your business in the crazy mass of companies flooding the marketplace.

Business cards are vital to spreading your name. Small, portable and easily recognized as containing important information, business cards include your logo, name, contact information and sometimes other content such as services or business hours. Once you have a stack of business cards, you can hand them out to people you know, customers you may already have, place them in drawings at restaurants for exposure, give them to strangers, or post them on community boards.


Letterhead is proper stationery representing your company. It contains your logo and contact information, creating a professional and consistent framework for your correspondence with customers, possible clients, other businesses and employees. Matching envelopes make the presentation complete, giving all your paperwork a clean and professional appearance.

In the current digital climate, websites are rising in popularity. A constant advertisement that is open 24 hours a day which is accessible around the world, websites allow you to reach a broader audience for a lower price. Even a small, simple website will allow you to get your business more exposure, providing a list of services and contact information to help potential clients learn more about your company before picking up the phone or meeting with you.

It may seem daunting or extremely expensive for all these marketing pieces. Right now, Brandywine Graphic Associates is offering a special design package of all these items!


$595 Special Pricing on Corporate Identity Packages!

Written by bgasnet

April 12, 2010 at 2:51 pm

Posted in Promo

Tips for promoting your company

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Trying to make a connection with your customers? A tip to remember: people love free stuff. It’s a simple fact, and it’s a good thing to keep in mind. If you want to get your name out there and then want people to keep your business’s information at hand, give them something useful to take with them. Whether it’s a pen or a magnetic baseball schedule, add your logo and contact information to create a great impression on possible clients and existing customers. Every time they jot down a note, open the refrigerator or wear that T-shirt, they’ll remember your company.

If you need some ideas, try some of the following:

  • Pens & pencils
  • Magnetic Business Cards
  • Flashlights
  • T-shirts
  • Tote bags
  • Magnetic sports schedules
  • Notepads

Interested in getting some of these products, but unsure where to start? Give us a call at 484.769.2831 or visit www.BrandywineGraphicAssoc.com to find out more!

Written by bgasnet

April 5, 2010 at 5:08 pm

Posted in Promo